Some fresh air for Siri
Apple has always had a talent for creating great advertising. It’s one of the few companies on earth who can claim great ads as part of its heritage. In fact, it’s one of the few companies whose...
View ArticleClik here to view.
A moment of sanity in the Applesphere
Being under the microscope is a double-edged sword for Apple. On one hand, the company gets hundreds of millions of dollars’ worth of free publicity from the world’s journalists and bloggers. On the...
View ArticleNew Mac ads: landing with a serious thud
[Update 9.23.12: Apple has pulled all of the Genius ads from its website and YouTube channel. Personal postings have been removed as well. Sorry, looks like all evidence has been destroyed.} Repeat...
View ArticleClik here to view.
Apple ads: a disturbance in the force
“Everyone’s a critic,” goes the old expression. Apple certainly found that out when they chose to debut their new Mac ads on the Olympics. Thousands of journalists, bloggers and commenters couldn’t...
View ArticleClik here to view.
Observations on the iPhone 5 event
I’m a little late to this party due to travel. But here are a few thoughts about the Apple iPhone 5 launch event. Tim Cook. I can’t fault any of his words, but I suspect that our friend Tim has been...
View ArticleClik here to view.
Apple Maps: adventures in crisis management
Some time after the big oil spill, we inevitably get the “open letter” from the oil company CEO. It’s a time-honored tradition in disaster management. Following Apple’s maps lapse, Tim Cook has taken...
View ArticleClik here to view.
Reflecting on the iPad mini event
I’m still calling this the iPad mini event. But that’s only because it sounds much simpler than the MacBook Pro/iMac/iPad mini event. That was quite a boatload of technology. Some observations: Tim...
View ArticleClik here to view.
The great skeuomorphism misunderstanding
No, I’m not quite ready to let the skeuomorphism thing die just yet. Humor me. I was relieved that Tim Cook dismissed Scott Forstall and put Jony Ive in charge of Human Interface. I was surprised when...
View ArticlejOBS movie: lowered expectations alert
The first Steve Jobs movie is almost upon us. The indie film titled jOBS will debut as the closing act at Sundance tonight, and will appear in theaters on April 19th. There are conflicting signs about...
View ArticleClik here to view.
iPhone naming: when simple gets complicated
When Apple introduced the iPad 3 as “the new iPad” — dropping its number altogether — it gave Apple watchers something new to ponder. Would the coming iPhone 5 simply be “the new iPhone”? Would...
View ArticleClik here to view.
Schiller’s zinger: Apple’s rallying cry
“Can’t innovate anymore, my ass.” Phil Schiller’s one-liner in yesterday’s WWDC keynote just may be one of the best in Apple history. People may forget what drives Apple, but Apple does not. Back in...
View ArticleClik here to view.
CNN’s Apple sensationalism
Actually, CNN’s objectivity appears to be headed in the wrong direction Sensationalism is hardly anything new in the news biz. Death, destruction and scandal have always been good draws. But there’s a...
View ArticleClik here to view.
Decoding Apple press invitations
Those sly foxes … hiding colors inside circles like that … Sometimes the level of scrutiny aimed at Apple by analysts, experts, bloggers and journalists has to make you laugh. In recent years, some of...
View ArticleClik here to view.
CNN plays the “Apple is failing” card again
Apparently, there isn’t much real news left in the world. Why else would CNN present an ill-reasoned opinion piece as a front-page news story? Oh, right. Because another “Apple is in serious trouble”...
View ArticleClik here to view.
Apple’s evil plot to invade our privacy
Last week a company named QuarksLab made news with its revelation that iMessage isn’t as secure as Apple claims. It claims that although iMessage features “end-to-end encryption,” it is technically...
View ArticleApple event: the week-after report
Rush to judgment? Nah. Not here. A week after Apple’s latest product unveiling, I’ve had time to let it stew. I’ve also had time to play with the various bits of new software. Here are some random...
View ArticleClik here to view.
Apple & the art of blowing things up
Many cool things appeared at Apple’s most recent product unveiling: new iPads, Mac Pro, OS X Mavericks and more. But then a number of things disappeared as well — like a long list of features in the...
View ArticleThe Mac birthday video should inspire everyone: including Apple
Apple’s new-product videos have become as famous as its devices. But not necessarily in a good way. Let’s just say they’re a bit predictable. You know the routine: Jony Ive and assorted Apple leaders...
View ArticleClik here to view.
Apple’s little advertising crisis
Phil – and his email – get their day in court Corporate legal dramas often serve as a reminder to one of the new cardinal rules of business: Watch what you say in email. I suspect there are a few...
View ArticleClik here to view.
Apple’s marketing rethink: not exactly a surprise
We all know that things are different in the post-Steve Apple. However, there’s something about the current move to build an in-house marketing agency that’s really, really different. Unlike previous...
View Article