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Analyzing Apple ads to death
Who’s the villain? Apple, its agency … or the company that’s scoring them? Oh look. The latest ads from Apple — the ones created by Apple itself — haven’t scored as well as those created previously...
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iPhone and iWatch: a dual debut?
In a re/code article on Wednesday, John Paczkowski stated with conviction that iWatch will make its debut on September 9th, along with the new iPhone(s). Within a day, there were a hundred stories...
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Apple’s i prepares for retirement
At last week’s event, Tim Cook made it clear that Apple Pay and Apple Watch have an amazing future. He made it equally clear that Apple’s little “i” has no future at all. It’s difficult to draw any...
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The joy of Apple-slamming
Now that the Bendgate uproar is subsiding (personally, I much prefer the name “Bendghazi”), I think it deserves a moment of calm reflection. To me, the story isn’t that Apple created a sub-standard...
View ArticleiPhone 6 ads: resoundingly “okay”
When Tim Cook introduced the new iPhones on September 19th, he also introduced a couple of Fallon/Timberlake iPhone commercials. At the time, I was on the fence about them. Didn’t love ‘em, didn’t...
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That was fast: Apple is doomed again
I woke up yesterday to a Fortune article by Philip Elmer-DeWitt with this opening thought: “Apple was doomed at the start of the year. Now it can do no wrong. What the hell happened?” Funny how all...
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Waking from an Apple Watch hangover
We don’t like to make hot-headed remarks about Apple new-product events around these parts. Better to let things sink in for a while. Okay, time’s up. A few random comments about yesterday’s Apple...
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Apple & the customer’s shoes
Those who get what made Steve Jobs tick understand his devotion to the customer experience. I don’t think it’s an exaggeration to say it was his highest priority — and it went far beyond the products....
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Apple doubters in a feeding frenzy
Wow. That was quite a spectacle. It was as if someone dropped raw meat into a piranha tank. The raw meat was a report by a company called Slice Intelligence, claiming that Apple Watch sales were off a...
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Apple’s pre-holiday festival of stuff: afterthoughts
The pre-holiday Apple event was only part of a much larger drama that’s been played out many times before. First came the rumors. Then came leaks with substance. Then came the presentation — less...
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Raining on Apple’s parade
I guess there really is one in every crowd. On Tuesday, Apple released its earnings report, which contained enough gaudy numbers to satisfy just about everyone. Just about. Above are the stories that...
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Distorting Apple news, Wall Street-style
Following the first shopping weekend of the holiday season, the news for Apple was refreshingly positive. One could even say it was surprisingly positive, given the negativity preceding about downward...
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The great Apple advertising experiment
Recently, Apple hired Tor Myhren as VP of Marketing Communications. He comes from Grey, where he was the global chief creative officer and president of the NY office. To borrow some new Star Wars...
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